At Live Nation, I designed marketing and experiential assets across a portfolio of 55+ venues — from event campaigns and social promotions to beverage features, signage, and executive presentation decks. Working within each venue's brand guidelines, my job was to take a set of standards and extend the vision: interpreting a brief, finding the strongest visual idea, and carrying it consistently across every format and channel.

The work here spans a range of creative problems. Some pieces, like the horror-comic cocktail poster and the "Dead Men Tell No Tales" marquee, are concept-driven — building a mood and a story around a single event. Others are systems-driven: I created reusable templates and AI-assisted workflows that let me produce high-quality, on-brand assets at the volume and pace a company this size demands. Across all of it, the throughline is the same — start with the message, design for the person on the other side, and keep the brand feeling cohesive no matter how many venues, formats, or deadlines are in play.